Current Research
Research Insights: Influencers, Social Media, AI, and Digital Marketing
Personality and Influence
My findings indicate that traits like Honesty-Humility and Conscientiousness significantly influence the extent to which young individuals are impacted by social media influencers.
Future Trends
I continuously seek to anticipate and analyse future trends in social media and digital marketing.
Data-Driven Decision Making in Digital Marketing
By integrating complex data analytics, it is possible to identify patterns and trends that inform smarter marketing decisions. This insight supports businesses in creating more effective campaigns that are not only responsive to current market dynamics but also predictive of future consumer behaviour.
Impact of AI on Consumer Engagement
The advent of artificial intelligence has revolutionised the way brands interact with their audiences. Future research goals aim to delve into how AI technologies such as machine learning algorithms and natural language processing can enhance engagement across digital platforms.
Social Media Influence
My research examines how personality traits shape interactions with social media influencers, offering insights into the mechanisms behind digital persuasion and its impact on Generation Z in Ireland. I identify traits that predict susceptibility, helping delineate targeted strategies for digital engagement.
Digital Marketing and AI
Future research goals will explore how artificial intelligence is reshaping digital marketing strategies. By understanding AI-driven consumer behaviour, I would like to offer frameworks that enhance engagement while maintaining ethical standards.
Innovative Research Methods
My approach integrates mixed methods, employing quantitative analysis alongside qualitative insights. This robust methodology ensures comprehensive understanding and reliability of findings.
“Innovation is not just about new ideas, it’s about reshaping the old with the courage to question, the drive to explore, and the vision to transform.”
Charles Castro