I am Dr. Charles A. Castro, a dedicated academic and professional in marketing and business management. I hold a Doctoral degree in Communication Sciences from Fernando Pessoa University in Porto, Portugal. I am currently working at Atlantic Technological University as a Lecturer in Modern and Digital Marketing & Modern Business.

My educational journey includes a Master of Science in Marketing from the University of Bari Aldo Moro in Italy (2020), a Master of Science in Human Resources Management from the University of Limerick in Ireland (2015), and a Bachelor of Science in Business Administration and Managerial Processes from Newton Paiva University in Brazil (2013). Throughout my studies, I was honoured with several prestigious scholarships, such as the Irish Research Council Government of Ireland Postgraduate Scholarship (2021) and the ITB Funding Programme for Graduate Research (2020), among others.

I have gained substantial experience in management roles across Brazil, Italy, and Ireland, which has enriched my academic and professional perspectives. My research interests lie in Marketing, Social Media Marketing, Digital Marketing, People Management, Internationalisation of People, and Transcultural Human Resources Management.

I am passionate about advancing knowledge in these fields and aim to contribute meaningfully to both the academic community and the business industry. My diverse expertise and international experience enable me to bring valuable insights and practical applications to my work.